Ideas come and go. The good ones stick.
STICK.
Content Format Engineering
Your message. Our format.
For your company.
We're not an agency. We don't sell coverage.
Frameworks proven on brands generating 1B+ aggregate views.
What STICK. is
- 01
We use media formats to reach specific goals — our own and those of the clients who hire us.
- 02
99% of people are on social media. Knowing how to use it well solves most problems of a modern business.
- 03
We operate brands. We learned how to use it. Now we build that for others.
The agency model is too small
The market sells virality, copied scripts, coverage, 360 management, SMMA. All of that executes. But nobody is attacking the real problem.
The real problem
Your specific message isn't reaching the right market, at the right frequency, through a repeatable system.
An agency sells time. STICK. builds operating systems.
Content Format Engineering
Content Format Engineering turns the client's revenue driver into a repeatable media instrument the client's team can run without our permanent involvement.
Bundle of 7 elements — any tier
- 01
Diagnostic
revenue driver + 5 Signals as success criteria
- 02
Format architecture
episode skeleton, cadence, emotion, hook
- 03
Capture design
DM trigger / poll / flow tied to the format
- 04
Operating brief
shot list + script + caption + posting checklist
- 05
Measurement system
KPI model anchored to the 5 Signals
- 06
Vault deposit loop
data routes to internal folders
- 07
Monetization path
affiliate, sponsorship, lead capture, etc.
Tiers
Intelligence + strategy. Content creation iterated to validation.
Everything in ONE + advanced AI management + media integration.
Custom projects, consulting, different scope. A conversation first.
DR prices + ITBIS. LATAM / International multipliers pending.
Post-handoff
Advisory only — improvements + data analysis, no production.
STICK. operates the format. Production included.
The 5 Signals
A format is validated when these 5 show up together.
- The core metric moves
- Community engagement shows up consistently
- Baseline holds steady
- ManyChat or DM conversion is trackable
- The client's team can run the format post-handoff
An engineering bench, not a pricing page.
How it works
Four steps. So you understand what the work involves before starting it.
- Paso 01
We diagnose.
What generates revenue in your business. What signals your brand is already sending.
You getkickoff calldocumented diagnosisbaseline metrics - Paso 02
We design the format.
Hook, cadence, capture, monetization. As a system, not a loose idea.
You getformat specshot listsinitial scriptsoperating brief - Paso 03
We produce, publish, measure.
We iterate until the 5 Signals show up together.
You getpublished contentmonthly reportsdocumented iterations - Paso 04
We validate. We hand the format to your team.
You decide whether we continue in maintenance or you run it from there.
You gethandoff manualtraining session with your teammonitoring dashboards
Proof Stack
Top-line
1B+
aggregate views across STICK-operated brands and IPs
US$100K
launch month — PIDE PICO at a single location
US$150K+
in brand deals and collaborations across brands
25M+
views from a single format (30daysgiving)
Content produced by STICK.
Content Format Engineering is the playbook behind all of this.
Stay memorable
Content that sticks.
STICK. builds content designed to connect, hit hard, and stay long after the scroll ends.
Try to forget this.